PureDKNY helps raise funds for Africa through Care International UK

With its main ingredient sourced from indigenous vanilla bean farms in Uganda in Africa - 9% of the world's supply is produced there - DKNY's new frangrance is helping to fight global poverty and empower women.

Women make up 60% of all vanilla bean farmers in Africa and this new scent is part of a 15-month project that aims to reach at least 900 vanilla farmers with the help of Care International UK - giving them new business skills and more social freedoms along with it.

It's great to see the beauty industry offering a helping hand to those less fortunate than us. 

The fragrance also contains dewdrop floral petals, lotus and Bulgarian rose, notes of freesia, orchid and
sandalwood. Mmmmm…

Visit puredkny.com for more info

See PICTURES of a Ugandan vanilla farm here